Designing the New Sloanes Bespoke Hair Website

The redesign of sloanesbespokehair.co.uk was a crucial project aimed at modernising the business' digital presence. The old website was outdated, lacked mobile responsiveness, and had a poor user experience, which hindered the salon’s ability to attract and retain clients. Working with D-S-Design provided an opportunity to create a site that was visually appealing, functional, and aligned with the luxury brand of Sloanes Bespoke Hair.

Key Steps in the Design Process

1. Assessing the Old Website

The previous site had several issues:

• Outdated Design: It failed to reflect the salon’s high-end brand.
• Poor User Experience: Navigation was cumbersome, leading to user frustration.
• Lack of Mobile Responsiveness: The site didn’t perform well on mobile devices.
• Inefficient Booking System: The booking process was complicated, reducing conversions.

2. Design

The site designed has allowed for a more streamlined experience:

• Responsive Design: The new site was optimised for all devices, providing a seamless user experience.
• User-Centric Structure: A clean, intuitive layout made it easy for visitors to navigate and book appointments.

3. Content and Visual Integration

Rather than starting from scratch, existing content was refined and integrated:

• Visual Focus: High-quality images and a cohesive color scheme were central to conveying the brand’s luxury image.
• Brand Consistency: Typography and design elements were carefully chosen to reflect Sloanes’ identity.

4. Enhanced Functionality

Webflow’s tools allowed for significant functional improvements:

• Streamlined Booking: The new booking system was more user-friendly, directly improving customer engagement.
• Optimised Performance: Faster load times and better performance across devices were achieved.
• SEO and Analytics: SEO best practices were implemented, with analytics tools set up to monitor site performance.

Conclusion

The  redesign of the Sloanes Bespoke Hair website resulted in a modern, responsive, and visually compelling site that effectively represents the brand. The streamlined design process led to a powerful online platform that drives business growth and enhances the client experience.

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